Monday, February 27, 2012

MUSIK MESSE GEARS FOR GROWTH.(Brief Article)

MANAGEMENT OF THE Musikmesse ProLight+Sound expo predicts record turnout for the 21st running of the show. This year's event has been moved into the spring and will be held April 12-16. To date, approximately 2,065 exhibitors from 44 countries have contracted for space at the show.

The Frankfurt event maintains a highly international roster of participants and 54% of the exhibitors come from outside of Germany. The U.S. mounts the largest contingent, with 227 exhibitors, followed by Great Britain with 166 exhibitors. Italy has 143 exhibitors, France has 86, and Spain has 66. The show is open to the general public, and total attendance last year was close to 100,000 over a four-day period.

New features at this year's show include the formation of an International Exhibitor Committee to help management guide the show in the future; an international exhibitor reception; and a series of seminars on "Internet and Music," featuring exhibits and presentations by software, hardware, and music publishing concerns. The independent DJ Hall, opened last year for the first time, will be expanded to include a special presentation stage for daily demonstrations.

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